What Is the Major Difference Between the "Price" Element of the Marketing

question 97

Multiple Choice

What is the major difference between the "Price" element of the marketing mix and its other elements?

• A)All of the other elements can be tightly controlled, however with pricing, companies have to set prices at the market rate
• B)All of the other elements represent costs, for example, expenditure on product design (product), advertising and salespeople (promotion) and transportation and distribution (place)
• C)All the other elements are of lesser concern than that of price. Setting prices that maximize profit is crucial in order to achieve commercial success and even survival
• D)All of the other elements are influenced by internal organizational factors, whereas pricing is influenced by external factors which are outside the organization's control

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Definitions:

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A concept related to the extent to which an individual identifies with traits traditionally associated with being male, which can influence behavior and self-perception.

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A set of attributes, behaviors, and roles generally associated with girls and women, culturally defined in contrast to masculinity.

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