Which of the Following Is Not Controlled by the Promotional

question 83

Multiple Choice

Which of the following is not controlled by the promotional mix?

• A)Sales Promotions
• B)Trade Prices
• C)Direct Marketing
• D)Internet Marketing

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Definitions:

MAD

Mean Absolute Deviation, a statistic that measures the average absolute deviation of observed values from their mean.

MSE

Mean Squared Error (MSE) is a measure used in statistics to quantify the average of the squares of the errors or deviations between estimated and actual values.

MAPE

Mean Absolute Percentage Error, a measure used to assess the accuracy of forecast models by calculating the average absolute percent error between predicted and observed values.

Exponential Smoothing

A forecasting technique that applies decreasing weights to past observations as they become older to predict future values.