Examlex
What does the "Place" element of the marketing involve?
Yield To Maturity
The total return anticipated on a bond if held until it matures, factoring in current market price, par value, coupon interest rate, and time to maturity.
Semi-Annual
Occurring twice a year; pertaining to a period of six months.
Coupon Bond
A debt security that pays the holder a fixed interest rate, known as the coupon, usually annually or semi-annually, until its maturity date.
Present Value
The present-day value of future money or cash flows, based on a specific rate of return.
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