Service Marketers Have Argued for a 7-Ps Approach for Their

question 153

Multiple Choice

Service marketers have argued for a 7-Ps approach for their marketing mix, instead of the traditional 4-Ps approach. What are these 3 extra Ps?

• A)Physical Evidence, Planning, People
• B)Productivity, People, Planning
• C)Planning, Process, Physical Evidence
• D)People, Physical Evidence, Process

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Definitions:

Duty

A moral or legal obligation; a responsibility or task required by one's position, status, or law.

Prospectus

A public document disclosing relevant information about a corporation.

Expected Performance

Refers to the anticipated fulfillment of contractual obligations by the involved parties.

Internal Document

A document intended for use within a particular organization or group, not for public distribution.