Three Conditions Must Be Met Before the Marketing Concept Cam

question 75

Multiple Choice

Three conditions must be met before the marketing concept cam be applied. Firstly, company activities should be focused on providing customer satisfaction. Secondly, the achievement of customer satisfaction relies on an integrated effort and thirdly, for an integrated effort to come about management must believe that corporate goals can be achieved through _______.

• A)scanning the market
• B)matching the competition
• C)satisfying employees
• D)satisfying customers

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Definitions:

Alternative Postulates

Hypotheses or statements made as alternatives to the main hypothesis, often used in contrasting experimental conditions.

Educated Guess

An assumption or prediction based on knowledge, experience, and reasoning, often used in the context of forming a hypothesis.

Relationship Between Variables

The way in which two or more variables are associated with one another, which can be positive, negative, or neutral.

Hypothesis

A proposed explanation for a phenomenon, forming the basis for experimentation to validate or invalidate through observation and experimentation.