The Scope of Marketing Has Extended

question 51

Multiple Choice

The scope of marketing has extended. Traditionally only used by commercial organizations, it is now evident that many organizations are now using marketing to promote important causes, such as anti- drink driving campaigns, anti-smoking campaigns etc. This form of marketing is known as _______ marketing.

• A)political
• B)retail
• C)promotional
• D)social

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Definitions:

Sales Discount

A reduction from the listed or invoice price offered by a seller to a buyer, often to prompt early payment or reward bulk purchases.

Decrease Net Income

Any event or transaction that results in a reduction of the net income of a company.

Decrease In Assets

A reduction in the value or quantity of the resources owned by an entity.

Increase Accounts Payable

An action reflecting a rise in the amount owed by a company to its creditors for goods or services received but not yet paid for.