If the Objective of Advertising Is to Position a Brand

question 80

Multiple Choice

If the objective of advertising is to position a brand as having a high status and aspirational personality, which media classes would be best?

• A)Television; product placement
• B)Outdoor; guerrilla marketing
• C)Ambient; radio
• D)None of the above

Understand the principles underlying altruistic behavior and the conditions that facilitate helping behavior.

Evaluate the role of social exchange theory and equity in interpersonal relationships and social behavior.

Comprehend the influence of non-verbal cues and physical environment on social interactions and attraction.

Acknowledge the importance of self-disclosure in developing and maintaining close relationships.