Which of the Following Is Not One of the Key

question 7

Multiple Choice

Which of the following is not one of the key stages in the marketing planning process?

• A)Setting objectives for an e-mail campaign
• B)Conducting a marketing audit
• C)Setting marketing objectives
• D)Making decisions about marketing actions

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Definitions:

Awareness

The level of consumer recognition and knowledge of a product, brand, or issue.

Informing

The act of providing essential information or knowledge about products, services, or processes to consumers or stakeholders, typically to guide decision-making.

Hierarchy of Effects

A model in marketing that outlines the sequential steps customers go through in the process of purchasing a product, from awareness to action.

Fourth Stage

In the context of product life cycle, this refers to the decline stage, where sales decrease and a product may be phased out.