An External Marketing Audit Does Not Cover Which of the Following

question 133

Multiple Choice

An external marketing audit does not cover which of the following?

• A)The market
• B)The macroenvironment
• C)The competition
• D)The planning process

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Definitions:

Short-term Memory

Is a cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Verbal

Pertaining to words and language, both spoken and written.

Retained Indefinitely

Refers to the process of keeping information, memories, or materials for an unlimited period without forgetting or disposal.

Sensory Memory

The shortest-term element of memory, it is the ability to retain impressions of sensory information after the original stimuli have ended.