The Marketing Audit Consists of Both an Internal and an External

question 84

Multiple Choice

The marketing audit consists of both an internal and an external marketing audit. An internal audit concentrates on _______.

• A)those areas under the control of marketing management
• B)forces over which management has no control
• C)forces in the macroenvironment
• D)all of the above

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Definitions:

Standard Materials Price

The price set for budgeting purposes for materials in manufacturing, often used in variance analysis.

Standard Materials Price

The pre-determined cost assigned to materials used in production, for budgeting and variance analysis purposes.

Direct Materials

Direct materials are raw materials that are directly traceable to the manufacturing of a product and are a component of the total manufacturing cost.

Fixed Overhead Rate

A predetermined rate used to allocate fixed overhead costs to cost objects, calculated at the beginning of a period based on estimated costs and activity levels.