One of the Criticisms Frequently Leveled at the Marketing Profession

question 70

Multiple Choice

One of the criticisms frequently leveled at the marketing profession is that it does not do a good job of demonstrating how its efforts _______ the organization.

• A)benefit
• B)cost
• C)control
• D)evaluate

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Definitions:

Interventions

Actions taken to improve a particular situation, especially in the context of health or social issues.

Social Context

The environment of people, cultures, institutions, and norms by which an individual is surrounded and influenced.

Situational Factors

External circumstances or conditions that can influence behavior, decisions, or outcomes.

Scientific Understanding

The comprehension and application of scientific methods and principles to explain phenomena and solve problems.