Customer Satisfaction Is an Example of a Quantitative Performance Measure

question 39

True/False

Customer satisfaction is an example of a quantitative performance measure.

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Definitions:

Marketing Metrics

Quantitative measures used to evaluate, compare, and analyze marketing performance and effectiveness.

Social Responsibility

A business's duty to make decisions that benefit society at large, beyond its owners, including ethical, environmental, and philanthropic considerations.

Target Market

A specific group of consumers at whom a company aims its products and marketing efforts, based on shared characteristics or needs.

Marketing Metric

Quantitative measures used to evaluate, compare, and track the effectiveness or performance of marketing activities.