Examlex
Which of the following is not criteria pertaining to the revenue principle?
Pull Strategy
A marketing approach that aims to create demand for a product or service among consumers, encouraging them to request the product from retailers, who then order it from the supplier.
Speculation
The act of trading in an asset, or conducting a financial transaction, that has a significant risk of losing most or all of the initial outlay, in the expectation of a substantial gain.
Customization
The process of modifying a product or service to meet individual customers’ preferences or specific requirements.
Pull Strategy
A marketing approach that aims to create demand for a product or service and entice customers to actively seek it out, often through promotions and awareness campaigns.
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