Examlex
Intangible assets include:
Behavioral Loyalty
Behavioral Loyalty refers to the observable actions of consumers repeatedly purchasing or engaging with the same brand based on positive experiences or satisfaction.
Attitudinal Loyalty
The level of emotional attachment and positive feelings a customer has towards a brand, influencing repeat purchases.
Psychosurgery
The use of brain surgery to alter behaviour, especially in relation to psychiatric disorders.
Institutionalization
Institutionalization refers to the process of establishing something as a norm or standard in an organization or culture, or the process of placing individuals in institutional care.
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