Examlex
The white box tests of program controls are also known as auditing through the computer.
Likert
A psychometric scale commonly used in questionnaires to measure respondents' attitudes or responses to questions.
Semantic Differential
A scale used in surveys that measures people's reactions to concept pairs on a continuum, such as good/bad or happy/sad.
Attitudinal
Relates to attitudes, or predisposed mental views and feelings towards objects, people, or events.
Carmex Share Of Voice
The proportion of all advertising and promotional mentions or visibility that the Carmex brand receives compared to competitors.
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