According to Economist Jesse Shapiro, Every Extra Commercial You View

question 1

Multiple Choice

According to economist Jesse Shapiro, every extra commercial you view adds one more positive memory of that product to your long-term memory, thus increasing your positive impression of this product.Shapiro refers to this as

• A)"priming" implicit memories.
• B)"memory jamming."
• C)the serial position effect.
• D)flashbulb memories.

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Definitions:

Decorative Elements

Design features added to enhance the aesthetic appeal of an object or space, without necessarily contributing to its functionality.

Graphic

Visual elements such as images, charts, and diagrams used to represent information or concepts in a clear and attractive manner.

Audience

The group of people targeted or reached by a message, performance, or work of art.

Decimal Form

A way of expressing numbers that includes a decimal point to represent fractions, distinguishing it from whole numbers.