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The continued use of barbiturates to treat insomnia tends to cause
Market-Creating Innovations
Innovations that generate new markets by fulfilling unmet needs or creating new categories of products or services.
New Class of Consumers
Emerging segments of the market population with distinct characteristics, behavior patterns, or purchasing preferences not previously accounted for.
Market-Creating Innovations
Innovations that create new markets through meeting previously unfulfilled needs or establishing new types of products or services.
Long-Term Metrics
Key performance indicators or measurements that track progress towards goals set for a future horizon, emphasizing sustainability and long-term value creation.
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