Which of the Following Pieces of Information Is Used in a SWOT

question 154

Multiple Choice

Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)projected future sales, expenses, and profits
• C)market share for the product
• D)revenues associated with each point of market share
• E)possible cannibalization effects on other products in the line

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Definitions:

Statement of Cash Flows

A financial statement showing the inflows and outflows of cash and cash equivalents over a period, categorized into operations, investing, and financing activities.