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The actions taken during market product focus and goal setting, Step 2 of the planning phase, include: (1) __________, (2) select target markets, (3) find points of difference, and (4) position the product.
Sexual Orientation
A person's emotional, romantic, or sexual attraction to others, distinguished by different orientations such as heterosexual, homosexual, bisexual, and others.
Dichotomous Model
A conceptual framework that divides a topic or phenomenon into two mutually exclusive and exhaustive categories or parts.
Kinsey's Theory
A theory developed by Alfred Kinsey that suggests human sexuality exists on a continuum rather than being strictly heterosexual or homosexual.
Homoeroticism
The presence of erotic feelings directed towards individuals of the same sex.
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