The Information Needed for the Marketing Program, Step 3 of the Planning

question 209

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) __________ and (2) detailed plans to execute the marketing program.

• A)positioning studies
• B)marketing mix actions
• C)market-product grids with targets
• D)projected future sales, expenses, and profits
• E)market potential studies

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Definitions:

Direct Labor Costs

Costs that can be directly attributed to the production of goods or services, such as wages paid to workers manufacturing a product.

Net Operating Income

This is the income derived from normal business operations after deducting operating expenses but before interest and taxes.

Retained Earnings

The portion of net income left over for the business after it has paid out dividends to its shareholders, often reinvested in the business.

Ending Balance

The amount in an account at the end of an accounting period after all debits and credits have been accounted for.