Automobile Dealerships Have Invested Significant Time, Effort, and Money in Their

question 238

Multiple Choice

Automobile dealerships have invested significant time, effort, and money in their websites. Dealerships commonly measure website performance by tracking visits, visitor traffic, and __________-the amount of time per month that visitors spend on their websites.

• A)stickiness
• B)glueyness
• C)gumminess
• D)adhesiveness
• E)connectiveness

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Definitions:

Participant Observation

A research method in social sciences where the researcher immerses themselves in a community or group to observe behaviors and interactions firsthand.

Going Native

A term used to describe the process whereby researchers or individuals adopt the culture and lifestyle of the communities they are studying, often losing objectivity.

Real Names

The actual legal or birth names of individuals, as opposed to nicknames, pseudonyms, or online usernames.

Research Subjects

Individuals or groups that are observed, analyzed, or experimented upon in scholarly studies to gain new knowledge or insights.