The Actions Taken During the Implementation Phase of the Strategic

question 212

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) __________, (2) design the marketing organization, (3) develop schedules, and (4) execute the marketing program.

• A)obtain resources
• B)select target markets
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Chaos

A state of extreme confusion and disorder, often resulting from the absence of clear organization or predictable behavior.

Disaster Strikes

An unexpected and often sudden event causing great damage, destruction, or hardship.

Survivors

Individuals who have lived through a significant, potentially traumatic event or circumstances and continue to process the impacts.

Moving On

The process of leaving past difficulties or traumas behind and proceeding forward in life.