The Actions Taken During the Implementation Phase of the Strategic

question 35

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources, (2) design the marketing organization, (3) __________, and (4) execute the marketing program.

• A)position the product
• B)select target markets
• C)develop schedules
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Generalizations

Statements or conclusions that are made based on specific cases or evidence but are applied more broadly to larger groups or situations.

Categorical Data

Data that fit into distinct categories such as zip code or academic major.

Continuous Data

Data with incremental values between the minimum and maximum. For example, age can have values of years, months, weeks, days, hours, minutes, or seconds.

Frequencies

The counts or occurrences of specific events or characteristics in a set of data.