The Information Needed for the Marketing Program, Step 3 of the Planning

question 34

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.

• A)positioning studies
• B)market-product grids with targets
• C)detailed plans to execute the marketing program
• D)projected future sales, expenses, and profits
• E)trends for industry and competitors

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Definitions:

Return on Investment

A measure used to evaluate the efficiency or profitability of an investment, calculated as a percentage of the investment's profit to its cost.

Support Department Cost

Support department cost refers to the expenses associated with departments that provide essential services or support to production departments but do not directly engage in the production process.

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue; the ratio of net sales to average invested assets.

Minimum Return on Investment

The lowest acceptable rate of return on an investment, below which an investment is deemed unattractive.