The Information Needed for the Implementation Phase of the Strategic

question 132

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) __________, (2) organizational charts, and (3) marketing research reports.

• A)a time-based agenda and an action item list
• B)positioning studies
• C)market-product grids with target segments and product groupings
• D)detailed plans to execute the marketing program
• E)projected future sales, expenses, and profits

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Definitions:

Source Documents

Original records that contain the details to support business transactions, such as invoices, receipts, and contracts.

Accounting Process

A systematic series of steps to collect, record, and analyze financial transactions of a business for reporting and tax purposes.

Transactions

Economic activities or events that change the financial position of a company and can be measured in monetary terms.

Business Expense

Expenditures incurred during the operation of a business, considered necessary, ordinary, and customary for conducting business activities.