The Information Needed for the Implementation Phase of the Strategic

question 97

Multiple Choice

The information needed for the implementation phase of the strategic marketing process includes: (1) a time-based agenda and an action item list, (2) organizational charts, and (3) __________.

• A)marketing research reports
• B)positioning studies
• C)market-product grids with targets
• D)detailed plans to execute the marketing program
• E)projected future sales, expenses, and profits

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Definitions:

Break-even Point

The point at which total costs and total revenues are equal, meaning the business is neither making a profit nor suffering a loss.

Variable Expenses

Costs that change in proportion to the level of activity or volume of production in a business.

Sales

The total revenue generated from goods or services sold by a company during a specific period.

Contribution Margin Ratio

The ratio of contribution margin to sales revenue, indicating the percentage of each sales dollar available to cover fixed costs and generate profit.