To Overcome the Problem That Occurs During Product Development When

question 13

Multiple Choice

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf, the Warm Delights team ran marketing experiments that involved all of the following except

• A)measuring the results of the Warm Delights experiments.
• B)repeating the Warm Delights marketing experimentation process.
• C)keeping the initial Warm Delights packaging, which communicated its cooking convenience to prospective buyers.
• D)putting a Warm Delights prototype dessert in a store.
• E)improving the Warm Delights prototype.

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Definitions:

Cash Outflows

Money or value flowing out of a business, typically related to expenses or investments.

Intangible Benefits

Benefits that cannot be easily quantified or directly measured, such as brand recognition or employee satisfaction.

Discount Rate

The rate at which future cash flows are discounted to determine their current value.

Salvage Value

The calculated final value of an asset at the conclusion of its operational period.