Which of the Following Pieces of Information Is Used in a SWOT

question 154

Multiple Choice

Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)projected future sales, expenses, and profits
• C)market share for the product
• D)revenues associated with each point of market share
• E)possible cannibalization effects on other products in the line

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Definitions:

Coefficient of Correlation

A statistical measure that calculates the degree to which two variables move in relation to each other.

Best-fit Linear Equation

A mathematical formula that describes a straight line which closely approximates the relationship between two variables in a set of data.

Coefficient of Correlation

A measure that indicates the degree to which two variables are linearly related.

Covariance

A measure that indicates the extent to which two variables change together, but does not specify the nature of the relationship.