Which of the Following Pieces of Information Is Used in Market-Product

question 196

Multiple Choice

Which of the following pieces of information is used in market-product focus and goal setting, the second step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)revenues associated with each point of market share
• C)trends for industry and competitors
• D)possible cannibalization effects on other products in the line
• E)market potential studies

---

Definitions:

Biologically Based Differences

Variations among individuals that are rooted in genetic, neurological, or physiological factors.

Evolutionary Forces

Factors such as mutation, natural selection, gene flow, and genetic drift that influence the genetic variation and evolution of species over time.

Nonoverlapping Distributions

Statistical phenomena where two or more groups do not share common outcomes or values, showing distinct differences.