The Marketing Manager Looks for Two Kinds of Deviations, Each

question 47

Multiple Choice

The marketing manager looks for two kinds of deviations, each triggering a different kind of action: (1) actual results exceed goals and (2) __________.

• A)deviations that result from major shifts in customer needs
• B)there are no deviations but there should be
• C)deviations that result from executive mandates
• D)actual results fall short of goals
• E)deviations that are blamed on insufficient marketing support (personnel or funding)

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Definitions:

Discontinued Operations

Discontinued Operations refer to segments or components of a business that have been sold, disposed of, or abandoned and are reported separately on the income statement, as their performance is not indicative of ongoing operations.

Horizontal Analysis

An accounting method that compares financial data across multiple periods to identify trends and growth patterns.

Trend Analysis

The practice of collecting information and attempting to spot a pattern or trend in the data, commonly used in financial analysis, market research, and operational management.

Dividend Yield

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.