The Information Needed for the Marketing Program, Step 3 of the Planning

question 34

Multiple Choice

The information needed for the marketing program, Step 3 of the planning phase, includes: (1) marketing mix actions and (2) __________.

• A)positioning studies
• B)market-product grids with targets
• C)detailed plans to execute the marketing program
• D)projected future sales, expenses, and profits
• E)trends for industry and competitors

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Definitions:

Current Account

The current account is a component of a country's balance of payments that includes the balance of trade, net primary income, and net income from abroad.

Capital Account

The capital account, in international economics, refers to part of a country's balance of payments that records all transactions involving the purchase or sale of assets.

Gold Standard

A monetary system in which the value of a country's currency is directly linked to a fixed amount of gold, allowing for the conversion of currency into a specified amount of gold.

Floating Exchange Rates

A currency valuation system where exchange rates are determined by the free market forces of supply and demand without direct government intervention.