The Actions Taken During the Evaluation Phase of the Strategic

question 217

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) exploit positive deviations and correct negative ones.

• A)find points of difference
• B)execute the marketing program
• C)compare results with plans to identify deviations
• D)track sales and revenues and compare with competitors
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Alcohol

A psychoactive substance commonly found in beverages such as beer, wine, and spirits, known for its intoxicating effects.

Sleepwalking

A sleep disorder where a person walks or performs other complex behaviors while in a state of sleep.

REM Sleep

A phase of sleep characterized by rapid eye movements, during which the most vivid dreams occur, and is considered critical for memory consolidation and learning.

Psychological Effects

The impact of psychological factors on an individual's mental well-being and behavior.