Which of the Following Information Is Used in the Evaluation

question 67

Multiple Choice

Which of the following information is used in the evaluation phase of the strategic marketing process?

• A)marketing return on investment
• B)tracking reports to measure results
• C)revenues associated with each point of market share
• D)trends for industry and competitors
• E)possible cannibalization effects on other products in the line

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Definitions:

Representativeness Heuristic

A cognitive shortcut that involves judging the probability of an event by its similarity to a prototype, potentially leading to errors in judgment.

Fundamental Attribution Error

The tendency for observers to underestimate situational influences and overestimate personal characteristics when explaining others' behaviors.

Cognitive Rehearsal

A psychological technique involving the repeated mental practice of a desired behavior or response to improve real-life performance.

Long-Term Memory

A type of memory capable of storing information for extended periods, often throughout an individual's life.