The More a Marketing Plan Is Based on ________, the Less

question 84

Multiple Choice

The more a marketing plan is based on ________, the less uncertainty and fewer risks are associated with executing it.

• A) opinions
• B) intuition
• C) facts and valid assumptions
• D) past historical data
• E) alternative contingencies

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Definitions:

Revenues

The total amount of money received by a company from its business activities, before any deductions are made.

Stockholders' Equity

The leftover value in a company's assets after all obligations are removed.

Intangible Items

Assets that lack physical substance but hold value for a business, such as patents, trademarks, and goodwill.

Physical Items

Tangible objects that can be seen, touched, and measured, encompassing both inventory for sale and assets used in operations.