A Cosmetics Company Has a Database of More Than 600,000

question 224

Multiple Choice

A cosmetics company has a database of more than 600,000 people who registered on its website by providing selected personal information. The registration process requested that customers fill out a brief survey and check a box that allows the company to send them product updates via e-mail. When it introduced its Anti-Aging Formula, it sent e-mails to all women over 35 who had indicated in the survey that they were worried about wrinkles. Eight percent of the women who received the e-mail purchased the new product. The company used __________ to introduce its new product.

• A)opt-out marketing
• B)personalization
• C)viral marketing
• D)buzz marketing
• E)permission marketing

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Definitions:

Fully Functioning Persons

A term in humanistic psychology referring to individuals who are living at their highest potential, marked by openness and self-actualization.

Happy, Blissful, Contented

Emotional states characterized by feelings of joy, satisfaction, and a profound sense of well-being.

Group Technique

A method or strategy used to improve group interaction, effectiveness, and goal achievement, often employed in therapeutic or organizational settings.

Family Systems Therapy

A therapeutic approach that treats individuals within the context of their family units, emphasizing family relationships as an important factor in psychological health.