Which of the Following Statements Best Reflects the Guideline of Using

question 27

Multiple Choice

Which of the following statements best reflects the guideline of using a base of facts and valid assumptions for marketing plans?

• A)The firm insists on having good marketing research.
• B)To motivate people,the firm sets achievable goals.
• C)The firm ensures that people at all levels in the firm understand what,when,and how they are to accomplish their tasks.
• D)The firm's marketing plan has all the key marketing mix factors and are supported by resources.
• E)The firm's marketing plan enables results to be compared with planned targets,using precise marketing metrics.

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Definitions:

Larger Cause

A broad, overarching issue or goal that motivates individuals or groups to take action or advocate.

Ethical

Pertaining to or dealing with morals; conforming to accepted standards of conduct.

Persuasive Techniques

Strategies used in communication and rhetoric to influence or convince others to understand, agree with, or act upon a viewpoint.

Stakeholders

Individuals or groups that have an interest, investment, or stake in the success or outcome of a project, business, or initiative.