Which of the Following Statements Best Reflects the Guideline for Working

question 117

Multiple Choice

Which of the following statements best reflects the guideline for working toward consensus-building when developing marketing plans?

• A)The firm's marketing plans enable results to be compared with planned targets,using precise marketing metrics.
• B)The firm insists on ownership of the marketing plan by team members and stakeholders.
• C)The firms ensures that the right person to implement plans is heavily involved in making the plans.
• D)To motivate people,the firm sets achievable goals.
• E)The firm ensures that people at all levels in the firm understand what,when,and how they are to accomplish their tasks.

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Definitions:

U.S.GAAP

The collection of authoritative standards and principles for financial accounting and reporting in the United States, established by the Financial Accounting Standards Board.

IFRS

International Financial Reporting Standards; a set of accounting standards developed by the International Accounting Standards Board (IASB) aiming at standardizing financial reporting across the globe.

Liquidity

A measure of a company's ability to pay off its short-term liabilities with its available cash and quick assets.

Current Assets

Assets that are expected to be converted into cash, sold, or consumed within one year or within the business's normal operating cycle if longer.