Two Commonly Used Methods to Improve Marketing ROI (Return on Investment)

question 49

Multiple Choice

Two commonly used methods to improve marketing ROI (return on investment) are

• A) sales analysis and cost analysis.
• B) marketing research and marketing audits.
• C) social audits and marketing audits.
• D) marketing metrics and marketing dashboards.
• E) internal audits and external audits.

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Definitions:

Behavior's Consequences

The outcomes or results that follow an individual's actions, which can influence future behavior.

Counter-regulation

A phenomenon in self-regulation where an initial act of self-control impairment leads to further self-control failures in unrelated areas.

"What the Heck"

An idiomatic expression often used to express confusion, surprise, or a decision to engage in behavior despite potential negative consequences.

Effect

The change that is a result or consequence of an action or other cause.