List and Explain Two Types of Marketing Plans

question 160

Essay

List and explain two types of marketing plans.

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Definitions:

Checkable Deposits

Bank account balances that can be withdrawn on demand using checks or electronic payment methods without any advance notice.

Excess Reserves

The amount of reserves that a bank holds in excess of the reserve requirements set by a central bank.

Money Expansion

refers to an increase in the money supply, which can result from actions by the central bank or financial institutions that impact lending and liquidity.

Excess Reserves

The capital reserves held by a bank or financial institution in excess of what is required by regulators, creditors or internal controls.