Explain the Steps in the Evaluation Phase of the Strategic

question 145

Essay

Explain the steps in the evaluation phase of the strategic marketing process.

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Definitions:

Distributed Database

A database that is spread over multiple sites, regions, or nodes, ensuring data accessibility and resilience.

Peer-to-peer Transmission

Refers to the direct exchange of data or files between users' devices without the need for a centralized server, enabling decentralized communication or sharing.

Pseudonymity

The state of using or having a pseudonym, allowing a person to engage in activities without revealing their true identity.

Blockchain

A decentralized, distributed ledger technology that records transactions across multiple computers in a way that ensures security and transparency.