A Company That Successfully Employs Permission Marketing Adheres to Three

question 63

Multiple Choice

A company that successfully employs permission marketing adheres to three rules: (1) opt-in customers receive only information that is relevant or meaningful to them; (2) customers are given the option of opting out, or changing the kind, amount, or timing of information sent to them; and (3) __________.

• A)their customers are assured that their name or buyer profile data will not be sold or shared with others
• B)customers will receive a "30-day money back guarantee if not 100 percent satisfied" for any product purchased online
• C)customers will be protected from identity theft for any product purchased from its website
• D)the firm will never buy marketing lists from other companies that may contain their personal information
• E)opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors

---

Definitions:

Quantity Discount

A reduction in price based on the amount of goods or services purchased, incentivizing buyers to purchase in larger volumes.

Going-Out-Of-Business Sale

A sale event characterized by deeply discounted prices, typically held by retailers looking to liquidate their inventory before closing their business.

Gray Market

The trade of legitimate goods through channels that are unofficial, unauthorized, or unintended by the original manufacturer.

Price Discrimination

A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider in different markets or to different groups of consumers.