Consumers Deftly Use Internet Technology to Seek Information, Evaluate Alternatives

question 136

Multiple Choice

Consumers deftly use Internet technology to seek information, evaluate alternatives, and make purchase decisions on their own time, terms, and conditions. This describes an example of the sixth reason consumers buy and shop online.

• A)convenience
• B)choice
• C)customization
• D)control
• E)communication

---

Definitions:

Consistency

The quality of always acting or behaving in the same way, showing uniformity in essential features.

Lead Scoring

Analytics-based sales approach in which a company numerically rates its best prospective customers.

Numerically Rates

A method of evaluating or scoring something based on a numerical scale.

Prospective Customers

Individuals or entities that are considered potential buyers for products or services, but have not yet made a purchase.