When Microsoft's Hotmail Included the Tagline, "Get Your Private, Free

question 250

Multiple Choice

When Microsoft's Hotmail included the tagline, "Get Your Private, Free Email from MSN Hotmail" on each of the millions of e-mails it processed daily, it was using

• A)opt-out marketing.
• B)viral marketing.
• C)customerization.
• D)niche marketing.
• E)buzz marketing.

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Definitions:

Random Assignment

Researchers’ assignment of participants to groups by chance, to reduce the likelihood that an experiment’s results will be due to preexisting differences between groups.

Experimental Research

A methodological approach in scientific studies where variables are manipulated to assess their effects on other variables, typically within a controlled environment.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables are linearly related, varying from -1 (perfect negative correlation) to +1 (perfect positive correlation).

Causal Relationship

A relationship where one event (the cause) directly leads to the occurrence of another event (the effect).