Online Consumers Are Called Empowered Consumers Because

question 116

Multiple Choice

Online consumers are called empowered consumers because

• A)products and services purchased online often cost less than in a retail store.
• B)online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
• C)they can control their shopping and purchase decision process.
• D)there are websites for almost any product or service they want.
• E)they can engage in an electronic dialogue with marketers.

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Definitions:

Owned Media

Owned media refers to any web property that an organization can control and is unique to its brand, such as websites, blogs, and social media accounts.

Brand's Messages

Communications conveyed by a brand to its audience, encapsulating its values, benefits, and reasons to support or engage with the brand.

Exposure

The state of being subject to something, such as media content, which can influence individuals' thoughts, feelings, or behaviors.

Web Crawlers

Automated software or 'bots' that systematically browse the World Wide Web for the purpose of web indexing.