Suppose You Are Designing a Marketing Website and You Would

question 58

Multiple Choice

Suppose you are designing a marketing website and you would like it to be as user-friendly as possible. You would like your website to recognize each customer by name every time he or she visits the website and to retrieve all the information about that customer automatically whenever he or she wishes to make a purchase. To achieve this goal, you would most likely use

• A)cookies.
• B)portals.
• C)spam.
• D)spiders.
• E)bots.

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Definitions:

Stimulus-Response Models

A framework in behavioral psychology where a specific stimulus leads to a particular response, emphasizing the predictable link between stimuli and reactions.

Expectancy-Value Theory

A psychological theory that explains how the motivation to engage in a behavior is influenced by the individual's expectation of success and the value they place on the success.

Motivated Behaviors

Actions that are initiated, guided, and maintained to fulfill a need or to achieve a particular goal.

Previous Goals

Objectives or desired outcomes that an individual or group has aimed for in the past.