Although Recreational Equipment, Inc

question 70

Multiple Choice

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10 p.m. and 7 a.m. This shows how electronic commerce contributes to customer value through the creation of

• A)time utility.
• B)place utility.
• C)possession utility.
• D)form utility.
• E)financial utility.

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Definitions:

Gold Star

Often used to denote excellence or high achievement, originally in educational settings to reward good work but also used metaphorically in various contexts.

Clean Room

An environment, typically used in manufacturing or scientific research, that has a low level of environmental pollutants such as dust, airborne microbes, aerosol particles, and chemical vapors.

Primary Punisher

A stimulus that is inherently punishing; an example is electric shock.

Secondary Punisher

A stimulus that becomes punishing because it is associated with a primary punisher.