The Greatest Marketspace Opportunity for Marketers Lies in Its Potential

question 22

Multiple Choice

The greatest marketspace opportunity for marketers lies in its potential for creating

• A)time utility.
• B)price utility.
• C)form utility.
• D)possession utility.
• E)place utility.

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Definitions:

Sublimation

The process of redirecting socially unacceptable impulses or urges into socially acceptable actions or behaviors.

Displacement

In psychology, a defense mechanism where an individual shifts negative feelings from their original source to a less threatening recipient.

Repression

A defense mechanism where distressing thoughts and memories are unconsciously kept out of conscious awareness.

Projection

A defense mechanism where individuals attribute their own undesirable thoughts, feelings, or motives onto someone else.