Personalization Refers to

question 34

Multiple Choice

Personalization refers to

• A)the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
• B)a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
• C)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
• D)the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
• E)an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.

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Definitions:

Service Costs Accuracy

The precision with which the costs associated with delivering a service are measured and allocated.

Professional Services

Specialized services offered by trained professionals in various fields, such as legal, accounting, consulting, and medical services.

Service Shops

Businesses that provide intangible products, such as maintenance or repair services, to their customers.

Travel Agencies

Companies that provide travel and tourism-related services to the public, such as booking airline tickets, hotels, and tours.