In the Marketspace,consumers Can Tell Marketers Specifically What Their Requirements

question 47

Multiple Choice

In the marketspace,consumers can tell marketers specifically what their requirements are,making possible the customization of a product or service to fit their exact needs.This means that marketers can use electronic commerce to enhance customer value by providing

• A)place utility.
• B)form utility.
• C)time utility.
• D)possession utility.
• E)product utility.

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Definitions:

Personal Attack

A personal attack involves criticizing or demeaning someone on a personal level rather than addressing the argument or the issue at hand.

"Nice" Customer

refers to a consumer who is particularly pleasant, agreeable, or easy to serve in a business context.

Impossible Customer Requests

Requests from customers that are unfeasible or unrealistic for businesses to fulfill.

Company Policy

Guidelines developed by an organization to govern its actions, ensuring compliance and standard operation procedures.