A Process That Automatically Groups People with Similar Buying Intentions

question 16

Multiple Choice

A process that automatically groups people with similar buying intentions, preferences, and behaviors and then predicts future purchases is referred to as

• A) a choiceboard.
• B) collaborative filtering.
• C) connectivity.
• D) interactive marketing.
• E) personalization.

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Definitions:

Pay Gap

The disparity in earnings between different groups, often highlighted by differences in gender, race, or age.

Ceos

Chief executive officers, the highest-ranking individuals in a company or organization, responsible for making major corporate decisions.

Saddam Hussein

The fifth President of Iraq, serving from 1979 to 2003, known for his authoritarian regime, involvement in the Iran-Iraq War, and the Gulf War.